Archive for March, 2011


How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page?

How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page?What are the best days to send my email newsletter?  How many times a week should I blog?  How many Twitter updates are too many Twitter updates?  Should I repost a status update?  These are questions I hear all the time from clients.  Until recently, I didn’t have any documentation about what worked best, only anecdotal evidence from my own experience.

However, recently I attended a great webinar sponsored by HubSpot, in which their Social Media Scientist, Dan Zarrella, dispelled many of the myths and inconsistencies about these very questions and set the record straight based on his research.

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Need Answers to Tax Questions

Q:  Although I’m planning to hire an accountant soon to do taxes for next year, I had figured that I’d just do them myself for the first year in business. This has proven a bit challenging as neither the IRS Publications and the tax software I’m using have the answers to some of the questions I have. They also don’t write in wording that’s easy for me to understand. Do you have any recommendations for people or online websites who may be able to help? Thanks so much for your help. I appreciate all you do.

Beth Earle
http://ideasandpportunitiestochangetheworld.blogspot.com/

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Artisteer

ArtisteerI’ve tried out a number of themes as I’ve gotten to know WordPress better as a blogsite platform.  Some have worked out better than others.  However, I recently discovered a piece of software that makes creating WordPress blogsites a breeze.

Artisteer is the only software program I’ve discovered that instantly creates web site templates, WordPress templates, as well as Blogger, Joomla, and Drupal templates.  There’s no need to learn Photoshop, CSS, or HTML.  You can design your entire site in Artisteer and export it to the type of site you desire.

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Bad Examples of Social Networking

I just unfriended someone today from Facebook for a really poor display in her status update.  Apparently she got a speeding ticket and went off about that and the cop who issued the ticket with a string of profanities on a wall post. The reason I was connected to her was due to her employment at an email marketing company.  Her friends sympathized with her plight, but I just know her from Facebook, and was really turned off.  Trust me, I’m no angel and I let the profanities fly when I’m irate, but I don’t display that in any social networking status update.  I think people forget that both true friends and colleagues can see status updates, unless you use the Lists feature to determine who sees what.

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Mobile Marketing: 5 Ways to Use Text Messaging to Get More Clients Online

Mobile Marketing: 5 Ways to Use Text Messaging to Get More Clients OnlineToday, there are three items that people bring with them when they leave home:  their keys, their wallet (purse) and their cell phones. However, because businesses (like Starbucks) are permitting patrons to pay using their cell phone and car companies are creating applications that let car owners start their cars from cell phones, all but the cell phone may be obsolete in a few years. The best way to reach these mobile phone users is via text messaging on their phones, which reaches your prospects no matter where they are.

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Does Personalization in Email Subject Lines Matter?

A few months ago I was on a call and discovered that putting someone’s first name in an email subject line (i.e. personalizing the subject line) was now a no-no, as most people thought that those personalized emails were spam.

Well, I didn’t believe her.  When I see my name in an email subject line, it always attracts my attention.  So, to prove myself right, I did a little test last month.

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Color Detector

Color DetectorAs I create web sites or images, I often have to match the color of something that already exists. I’m the world’s worst at being able to accurately match colors, so I began seeking an option that would tell me the RGB (red, green blue) code of an image or a color or the hex code of a color.

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6 Tips to Using Location-Based Social Networking to Market Your Business

6 Tips to Using Location Based Social Networking to Market Your BusinessFoursquare, Gowalla, Yelp, Brightkite, Facebook Places.  These sound like games, don’t they?  In a way, they are.  They are the biggest players in the game of location-based social media. Location-based social networking provides a platform where your clients can “check in” at your place of business. It’s a fun and unique way to engage your clients, since you can get your clients to promote your business in return for bragging rights.

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It’s My URLs

Its My URLsWouldn’t it be nice to have all of your social networking profiles together in one spot, along with the links to your web sites? I thought about creating a social networking profile landing page, and then stumbled across a service that makes it very easy to create such a page.

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Business Planning: 4 Steps to Creating Your Online Business Model Blueprint

I’m in the process of completely rethinking my business model, and that will be my primary focus as I plan this year’s business retreat for myself.  Your business model doesn’t have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept (and those to decline), the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop, as well as those to let go of.

Here’s are the 4 steps I’m following as I create the blueprint for my business model:

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