2011 June | Get More Clients Online

Archive for June, 2011

Content Marketing: 7 Steps to Creating an Irresistible Slidecast Presentation

By Donna Gunter on Thursday, June 30th, 2011 | 4 Comments

I’ve recently discovered one content marketing strategy that will get your business found in the search engines is through the creation of a slide show, or slidecast, and posting that on slide sharing sites. More and more when I do a search for a term, some of the top results are slidecasts in which the titles match my search phrase. I don’t mind looking at slidecasts, as most of the time I can click forward through them quickly and pick up the information that I need, unlike watching a video, where I’m unable to fast forward to get to the “meat” of the video.

This is a preview of Content Marketing: 7 Steps to Creating an Irresistible Slidecast Presentation. Read the full post (707 words, 1 image, estimated 2:50 mins reading time)

How to Get More Clients Online

By Donna Gunter on Tuesday, June 28th, 2011 | No Comments

Q: Where and how is the best way to market online for clients?

Trish Donmall
http://www.ConorsAdmin.co.za

A: Hey Trish — I see from your email address that you run a Virtual Assistant practice. Here are a couple of quick tips to help you get started in your online marketing efforts:

1. Choose a target market and your niche. It’s helpful when you’re marketing online to have information about what makes your target market tick, as well as how you can best help this target market. If you’re a newbie in the industry, you may not yet know the answer to any of those questions, so think back to past employment experiences and see if that will help you figure out the answers to these questions. The more narrowly focused your target market, the better job you’ll od of attracting them.

This is a preview of How to Get More Clients Online. Read the full post (437 words, estimated 1:45 mins reading time)

Just Answer

By Donna Gunter on Friday, June 24th, 2011 | No Comments

A few weeks ago my email program bit the dust, and I lost all of my emails. I then did some quick online research on virtual tech support services, and found more options than I thought I might. So, I just picked one at random and gave it a shot, and had great results with my choice.

Just Answer offers expert advice on all types of issues above and beyond computer technical support. They offer access to thousands of verified Experts in over 150 categories. So, you can get answers to things like:

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My New Computer Monitor is Making Me Sick

By Donna Gunter on Friday, June 24th, 2011 | 4 Comments

Yesterday I felt like death warmed over. I was really tired and very nauseated. I had just installed my new HP 23″ LED monitor and it was really, really bright. However, I took a nap yesterday and felt so much better, so I just assumed I felt bad due to lack of sleep.

However, after Eric and I went to eat dinner, I came back into my office to check on a few things, and within 30 minutes felt really horrible again. I did some quick online research and the general advice was to turn down the brightness and contrast. I did both, reducing both to 40%.

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How to Embed Videos In Email

By Donna Gunter on Wednesday, June 22nd, 2011 | No Comments

Q: I want to send a 60 second commercial spot embedded in an email so that is open and ready to be clicked and ready to play when the recipient opens the email. How can I do this?

Paulette

A: Hi Paulette–

Unfortunately, right now it’s not possible to send videos via email. The best that you can do is either include a hyperlink in your email where someone can go online to view the video, or include an image that is linked to the online video, which will play when the recipient lands on the video page.

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The Introvert’s 3 Secrets to Overcoming Sales Objections

By Donna Gunter on Thursday, June 16th, 2011 | No Comments

Since I’m an introvert, the last thing I ever want to deal with is overcoming sales objections in a conversation with a prospective client. I can do it, but it pains me greatly. My preferred method of dealing with prospects is that they come to me, ready to buy, and their only question is, “How soon can we get started?” My marketing model, which consists of content marketing, (marketing through providing valuable information) creates precisely that environment, as many prospects spend 30 minutes or more on my site as they determine my level of expertise and then decide to hire me.

This is a preview of The Introvert’s 3 Secrets to Overcoming Sales Objections. Read the full post (1019 words, 1 image, estimated 4:05 mins reading time)

“Hot or Not” With Your Target Market

By Donna Gunter on Wednesday, June 15th, 2011 | No Comments

There’s a site online called “Hot or Not” where you can rate men and women on their attractiveness, from 1 being “not hot” to 10 being “hot.” I got two emails last week from two different ezine subscribers, one rating me “hot” (on content, not appearance) and one rating me “not” (again on content).

In my Note from Donna article, I mentioned that I have had insomnia since my mid-40s and that I attribute that to the onset of menopause, as many female colleagues and friends have reported similar symptoms at this age. I went back and forth in my head about whether or not to write this article, as I do know that I have a number of males on my list, and this subject seems to make them uncomfortable.

This is a preview of “Hot or Not” With Your Target Market. Read the full post (466 words, estimated 1:52 mins reading time)

Read on if you use Linkedin to market your business…

By Donna Gunter on Monday, June 13th, 2011 | No Comments

There are more than 100 million people registered on LinkedIn. However most people really have no idea about how to use LinkedIn to market themselves or their businesses. They are asking questions like: “Why should I be on this website? How does it benefit me? And how do I get results without spending too much time?”

As you might imagine, out of these millions of users, only a FEW successful companies and Internet marketers are using LinkedIn for maximum profit-making potential. Don’t make the same mistakes that they are making! There has never been a more crucial time in the history of being in business than NOW to build a community and actively engage in conversations on the LinkedIn network that now has more than 100 million affluent members.

This is a preview of Read on if you use Linkedin to market your business…. Read the full post (342 words, 2 images, estimated 1:22 mins reading time)